Nokia Beta Test Lumia Ad

The Nokia "Beta Test" miss the point entirely of originality. You can't sell originality on its own. Originality sells when it comes from being on the crest of the cool wave. So being one of a few people who had an iPhone three years ago was original and cool, but not just because iPhones were not widespread. It was because iPhones were cool, and they happened to not be widespread. Coolness is augmented by originality, not determined by originality. And by trying to sell the phone on its originality means that they don't really understand what makes something cool and so the phone is probably not cool.

To translate this into economics:

Pleasure from good consumption = f(coolness of good, originality of good)

Not:

Pleasure from good consumption = f(coolness of good) = f(originality of good)

Or:

Originality does not imply Coolness

Although often:

Coolness implies Originality